Author(s): Nicole Fenton; Kate Kiefer Lee

Writing

Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites.  This book will help students develop clear digital communications and improve them over time.This book answers questions like:

• How do we get people to care about our products?


• What's the business value of empathetic communications?


• Why do we need to worry about voice, tone, and wording?


• How can we create better web content as our audiences grow?

The book walks students through making a framework for great communications--with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their  content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing.