Nicely Said - Writing for the Web with Style and Purpose

Author(s): Nicole Fenton; Kate Kiefer Lee

Writing

Nicely Said: Writing for the Web with Style and Purpose is a practical guide to writing for digital products and websites.  This book will help students develop clear digital communications and improve them over time.This book answers questions like:

  • How do we get people to care about our products?
  • What's the business value of empathetic communications?
  • Why do we need to worry about voice, tone, and wording?
  • How can we create better web content as our audiences grow?
The book walks students through making a framework for great communications--with stories, recipes, and brief examples to learn from. When they finish this book, they'll see their  content in a more meaningful light. They'll understand how to manage a communication process, find their company's brand voice, and adjust their tone for different situations. They'll know how to build trust with customers and show empathy in their writing. 

 

$37.95(AUD)

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Product Information

General Fields

  • : 9780321988195
  • : Pearson Higher Education & Professional Group
  • : Pearson Higher Education & Professional Group
  • : June 2014
  • : .7 Inches X 7 Inches X 8.95 Inches
  • : books

Special Fields

  • : 192
  • : Paperback
  • : Nicole Fenton; Kate Kiefer Lee