Author(s): Catharine Fishel

Miscellaneous

The packaging industry becomes more competitive every day, and creating a new package that is innovative, adds value and makes a connection with the consumer is a challenge often met with limited success. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is crammed full of content in a compact, portable and easy-to-use format.