Author(s): Victionary

Miscellaneous

In the increasingly competitive world of advertising and marketing, successfully launching a new product

or service is a huge challenge. And, even the world's leading agencies and designers find it increasingly

difficult to come up with an idea that is completely new, completely original. By Invitation Only is a collection

of some of the world's most innovative launch concepts created in recent years and demonstrates the

lengths to which corporations will go to get the attention of the consumers targeted. Brand names featured

include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate

printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking

customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates,

Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.