Habits are powerful, but, as Michael Norton demonstrates in this fascinating book, there are other patterns that are essential to the well-lived life: rituals. Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you as it shows how to build the rituals needed to perform under pressure, savor an experience, or construct a memory that will last forever. -- Charles Duhigg, author of The Power of Habit and Supercommunicators If you are looking for purpose, better family dynamics, or simply a happier life, Michael Norton just might be the answer. In The Ritual Effect, Norton masterfully shows that, from the religious to the secular, rituals in your life play a central role in reaping full value from each moment. -- Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author of From Strength to Strength A masterclass in ritual presented by one of my very favorite behavioral scientists! The Ritual Effect opens our eyes to the rituals we already perform-and the ones we can choose to create-which have the remarkable power to infuse the mundane with meaning and emotion. -- Angela Duckworth, #1 New York Times bestselling author of Grit Mike Norton has crafted an endlessly fascinating exploration of the rituals all around us, and the remarkable power they have to shape our moods, identities, and performance. The Ritual Effect will stir you to see your beliefs and relationships with fresh eyes-and spur you to transform ordinary activities into sources of wonder and delight. -- Daniel H. Pink, author of The Power of Regret Norton gives the reader a witty, thought-provoking guide to some of our species' oldest and quirkiest behavior. If you want to understand and harness the psychological power of rituals to live and think better, this is the book for you. * Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast * Illuminating and inspiring...The Ritual Effect gives readers new insights into the everyday actions that shape our lives. Weaving fresh examples with scientific insights, this book can empower you to make deliberate, meaningful changes that will increase your health and happiness -- BJ Fogg, author of Tiny Habits: The Small Changes That Change Everything Brilliant . . . A really great guide to bring meaning into the everyday * Philippa Perry, bestselling author of The Book You Wish Your Parents Had Read * A comprehensive, engaging and fascinating dive into the powerful ways in which rituals can enhance our everyday lives * Richard Wiseman, bestselling author of The Luck Factor *