Driven - Inside BMW, the Most Admired Car Company in the World: Inside BMW, the Most Admired Car Company in the World

Author(s): David Kiley

Planes Trains Automobiles

BMW is one of the most admired carmaker in the world. This book covers details of the boardroom drama surrounding the company's acquisition and sale of the British Rover Group and its expansion into selling MINI and Rolls Royce cars. It also takes a look at the Quandt family of Bad Homburg Germany.

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DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

Chapter 1. The Ultimate Cars. Chapter 2. The Ultimate History. Chapter 3. The Ultimate Family. Chapter 4. The Ultimate Brand. Chapter 5. The Ultimate Stylists. Chapter 6. The Ultimate Blunder. Chapter 7. The Ultimate Brand Expansion. Chapter 8. The Ultimate Hydrogen Future. Index.

General Fields

  • : 9780471269205
  • : John Wiley & Sons, Incorporated
  • : John Wiley & Sons, Incorporated
  • : March 2004
  • : 235mm X 162mm X 29mm
  • : United States
  • : books

Special Fields

  • : David Kiley
  • : 320
  • : Hardback