Author(s): Jon Dowling

Design

Explore how icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping the evolution of visual communication. Icons and pictograms, born out of a necessity for efficient communication, have become indispensable tools shaping our digital world, transcending language barriers and providing a visual shorthand for complex ideas. In today's fast-paced digital landscape, brands communicate through a fusion of visual and verbal elements, catering to the brevity of texting and social media, as symbols, pictograms, and visual shortcuts take centre stage. Explore this dynamic evolution of visual communication in Iconic: Icons and Pictograms in Design Today.