Author(s): Charles Saatchi

Design

Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest is Charles Saatchi's selection of ads created before the industry had a conscience. It demonstrates a radical change in attitudes to women, race, tobacco, size, drugs and more. Saatchi guides readers through seven sections in his inimitable style. He writes, 'In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements. This doesn't diminish the bewildering bad manners of so much of the advertising, shocking to the point of callousness.'