Analysing Media Texts
Author(s): Andrew Burn
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Product Information
General Fields
- :
- : Bloomsbury Publishing PLC
- : Continuum International Publishing Group Ltd.
- : 0.131
- : 22 October 2003
- : 140mm X 216mm X 5mm
- : United Kingdom
- : books
Special Fields
- : 104
- : Paperback
- : Andrew Burn