Words That Sell

Author: Richard Bayan

Stock information

General Fields

Price : 36.99 AUD
ISBN : 9780071467858
Publisher : McGraw-Hill Education - Europe
Imprint : McGraw-Hill Professional
Contained items :
Weight (g) : 0.299
Publication date : 15 March 2006
Dimensions : 221mm X 215mm X 8mm
Produced in : United States
RRP : 32.95
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Product Type : books

Special Fields

Author : Richard Bayan
Bind : Paperback
Edition : Revised and Expanded ed of 2nd revised ed
Pages : 144
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9780071467858

Description

'A thesaurus that works as hard as you do ...you'll wonder how you ever managed without it' - "Advertising Age". "Words That Sell" is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'