Author(s): Richard Bayan
'A thesaurus that works as hard as you do ...you'll wonder how you ever managed without it' - "Advertising Age". "Words That Sell" is the reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. Designed for busy professionals, this ready reference lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.'
Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.