Author(s): Shama Hyder

Business Finance Management

Freshly Updated Edition of the Ultimate Primer and How-To Guide for Social Media Marketing Five years ago, the first edition of The Zen of Social Media Marketing became a global bestseller. Three years after that, the updated edition helped even more marketers and executives navigate the sometimes-stressful world of social media. Now, this new, up-to-date edition offers timely insight to the ways social media has changed and how best to market in it. Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency. Social media marketing isn't like traditional marketing--and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the "Zen" of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and new and updated content on content marketing, email marketing, the importance of mobile, social advertising, and more, the newest edition of The Zen of Social Media Marketing gives you: A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page A proven process to attract followers and fans and convert them into customers and clients The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, Imgur, LINE, and more All new information on why, when, and how to use online advertising Innovative tips for mobile design Essential advice on content marketing and targeted tactics to enhance your SEO Why self-expression is the true driver of social media use and how to leverage it for your business Insights from dozens of leading online marketers and entrepreneurs, with strategies for success