The Manager's Guide to Social Media

Author(s): Scott Klososky

Business Finance Management

Leverage the power of social media to jumpstart productivity, profitability, and business growth! Social media has changed everything. Some managers fear their employees will waste entire days on Facebook, Twitter, and YouTube. Smart managers, though, understand that social media is a powerful business tool for engaging customers and growing their business. "The Manager's Guide to Social Media" establishes a framework for understanding and implementing social media technologies in the workplace. This primer on the biggest thing in business since the advent of the Internet itself explains everything you need to know about: managing your company's online reputation; setting internal policies on the proper use of social media; building 'rivers' of information to outsmart the competition; implementing social tools internally to support virtual teams; and, forecasting the next trends in social media to stay ahead of the curve.

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Author Profile Scott Klososky is the founder and CEO of Webcasts.com, a premier Internet full-service broadcast production company that helps clients in the corporate, sports and entertainment industries webcast the most interactive, cost-effective, highest-quality productions. The company's clients included IBM, Compaq, AOL, Hewlett-Packard, Enron International, Conoco Inc., and BMG Music, among others. He serves as an Advisory Board Member for Critical Technologies, where he rebuilt a fledgling Web-based imaging product and reinvigorated the employee base and product line while adding referenceable customers. He currently speaks professionally on subjects such as technology, future trends and new generation leadership skills, in addition to engaging clients on a broad array of advisory tasks including Social Technology strategic planning, general IT strategy, and High Beam Leadership.

General Fields

  • : 9780071754330
  • : McGraw-Hill Education - Europe
  • : McGraw-Hill Professional
  • : February 2011
  • : United States
  • : books

Special Fields

  • : Paperback
  • : Scott Klososky
  • : 256