"How do the top brands stay on top in such a remarkably fast-evolving market? In his new book, Allen Adamson gives readers answers from the inside. Filled with lively interviews and valuable tips directly from some of the top minds in the fields of marketing, social media, technology and popular culture, "The Edge" reveals what's required to become and stay a leading brand. Both entertaining and instructive, it's a must-read for every marketer." --Beth Comstock, Senior Vice President, CMO, GE

"I always learn something from my interviews with Allen Adamson..... to gain an advantage, it's necessary to go the extra mile, act with greater ambition and determination. Average is over. Companies must ask themselves: Is our product something that is distinctive enough that we feel proud enough to put our name on it?" --Thomas Friedman, "The New York Times"

"Once again, Allen Adamson brings to life the rules of smart brand-building in simple, no-nonsense, fast-paced style, pulling together tips and insights from an impressive list of the most successful names in marketing, media, technology, and entertainment." --Eric Kessler, President and Chief Operating Officer HBO

"As Allen Adamson makes clear in "The Edge," it's only getting harder for a brand to maintain leadership. As such, the power of a brand idea has never been more important. We may influence the messages around our brands, but we can quickly lose control. A brand's story better be tight to turn cacophony into music." --Antonio Belloni, Chief Operating Officer, LVHM

"Adamson's latest book is a great guide for any marketer navigating the rough waters of the future. With good humor, strong examples and a frank tone, he is on-point with "The Edge." This is a fast and intimate view of what makes successful brands and the icons behind them. Truly news you can use." --Faith Popcorn, CEO, Faith Popcorn's BrainReserve

"What would you give to know the inside tricks of dozens of today