Author(s): TOOGOOD, GRANVILLE

Business Finance Management

This is the classic guide to business communications. It is updated for a new generation of media-savvy leaders. Even with the latest high-tech tools and communication options, the simple truth is this: you need to look, act, and sound like a leader to succeed in today's world. According to top executive coach Granville Toogood, 'Wonderful things happen when people talk face-to- face'. His proven secrets of professional speaking give you the power and confidence to command any audience - in any situation - and get results. 'An indispensable tool for executive success' - Zbigniew Brzezinski, Robert E. Osgood Professor of American foreign policy at Johns Hopkins University's School of Advanced International Studies. 'Granville Toogood is a brilliant communicator and teacher who has made world-class communicators out of our people' - Michael Koffler, Chairman, Young President's Organization. 'The beauty of Granville Toogood's method is how simple it is to implement' - Scudder Fowler, CEO, The Liminal Group. 'Granville Toogood is a transformational teacher and coach.
His new book is a must read for anyone hoping to effectively engage an audience or lead organizations' - Sean Geehan, President, The Geehan Group. 'Makes the capable business person more capable, more successful, and definitely more confident' - Martha Stewart Corporate coach. Granville Toogood has trained some of the biggest names in business today - including 38 top executives in the Fortune 50 - and his bestselling book, "The Articulate Executive", has become the gold standard when it comes to public speaking and corporate communications. This all-new edition provides you with the most powerful speaking tools and techniques from Toogood's acclaimed workshops - so you can look, act, and sound like a leader in any situation. Using his proven step-by-step system, you can: position yourself as a leader in your industry; command any venue and compel any audience; use the '8-second rule' to make a strong first impression; speak with the confidence of a CEO; and, outperform in any presentation.
Whether you are giving a speech, making a presentation, conducting a meeting, or simply talking one-on-one, these tried-and-true communication techniques are guaranteed to help you step up your game and speak like a pro. The book is filled with easy-to-use checklists and essential tips to help you organize your thoughts and deliver your message - with confidence, style, and great success. In addition, you'll learn how to master high-tech tools such as PowerPoint and deck presentations, how to deal with Q&A sessions and media interviews, and how to write winning corporate communications that really do the job. Remember: In today's competitive market nothing is more important than how you present yourself and your company - and no book is more informative and powerful at this - than Granville Toogood's "The New Articulate Executive".