Startup CEO: A Field Guide to Scaling Up Your Business

Author(s): Matt Blumberg

Business Finance Management

A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO . As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO.
Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

$46.95(AUD)

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Product Information

General Fields

  • : 9781118548363
  • : John Wiley & Sons Inc
  • : John Wiley & Sons Inc
  • : 0.028
  • : August 2013
  • : 250mm X 150mm
  • : United States
  • : September 2013
  • : books

Special Fields

  • : 400
  • : Hardback
  • : Matt Blumberg