Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
Author(s): Geoffrey G. Parker
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
Product Information
"... a number of options for entering the platform age." -- Summer reading list - 10 books you mustn't miss! - Business Digest "Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine "Thorough and often provocative." -- The Wall Street Journal
General Fields
- :
- : WW Norton & Co
- : WW Norton & Co
- : 0.27
- : 29 August 2017
- : 211mm X 140mm X 25mm
- : United States
- : 06 October 2017
- : books
Special Fields
- : 352
- : Paperback
- : Geoffrey G. Parker