Green Giants - How Smart Companies Turn Sustainability into Billion-Dollar Businesses
Author(s): E. Freya Williams
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third-bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive.
Green Giants examines nine companies that are merging social responsibility with wild profitability-and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustainability to spur the development of radically better products and services; a higher purpose that ignites the company-when the mission leads, profits follow; and mainstream appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer.
This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging from start-ups to business lines incubated within major multinationals, these companies collectively represent over sixty billion dollars in revenue. What's more-many command wider profit margins and are growing faster than their conventional counterparts.
Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustainable success that anyone can follow.
- : 9780814436134
- : Amacom
- : Amacom
- : 0.562455
- : August 2015
- : 1 Inches X 6.25 Inches X 9.25 Inches
- : books
- : 288
- : Hardback
- : E. Freya Williams