Author(s): Jim Collins
"Built to Lastwas a phenomenal success- 'It is a fair assumption that as the seminal importance of this audiobook begins to permeate the upper echelons of business and business schools...Collins and Porras will emerge as the gurus to watch over the next decade.' The Director.Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. .Good is the Enemy of Great -- the scope of the project . Level 5 Leadership --the type of leader required, humble and ferocious . First Who .... Then What-- how companies set the foundation for their shift from good to great . Confront the Brutal Facts (Yet Never Lose Faith)-- the duality that leads to greatness .Hedgehog Concept-- how to find the one big thing your company must focus on . A Culture of Discipline --the magical alchemy of great performance . Technology Accelerators-- technology is a trap, unless used right . The Flywheel and the Doom Loop-- how to build sustained momentum and avoid the 'new regime, new revolution' doom loop . From Good to Great to Built to Last-- how to take
Jim Collins, bestselling author of Built to Last returns with Good to Great, a look at what it takes to succeed in business and how a good company can become a great one.
"...the biggest selling and most influential management book of the new millennium." Financial Times "...seminal..." The Times "...a must-read..." Management Today "Peppered with dozens of stories and examples from the great and not-so-great, Collins lays a well-reasoned roadmap to excellence that any organisation would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come." Amazon.co.uk Review "in this category (management books) there is nothing to touch Jim Collins... It is essential reading." Sunday Times Business Books of the Year
Jim Collins left the Stanford Graduate School of Business in 1995 to set up a management laboratory in Colarado. He has worked with senior executives and CEOs from over 100 corporations including Starbucks Coffee, Time Warner, Johnson & Johnson and E-loan.com. He is co-author of the best-selling Built to Last - which has been on the Business Week bestseller list for 57 months, sold 500,000 copies in the US alone and has been translated into 17 languages.
Good is the enemy of great; level 5 leadership; first who - then what; confront the brutal facts (yet never lose faith); hedgehog concept; a culture of discipline; technology accelerators; the flywheel and the doom loop; from good to great to built to last.