Do Good - Embracing Brand Citizenship to Fuel Both Purpose and Profit

Author(s): Anne Bahr Thompson

Business Finance Management

Packed with examples and original data, and a five-step model highlighting the new rules of business, this book shows that doing good and making profits are now inextricably linked. By actively linking great brands with higher purposes, companies capture both markets and hearts.

$45.00(AUD)

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Product Information

General Fields

  • : 9780814438398
  • : Amacom
  • : Amacom
  • : November 2017
  • : 1.03 Inches X 6.13 Inches X 9.25 Inches
  • : books

Special Fields

  • : 288
  • : Hardback
  • : Anne Bahr Thompson