Designing for Growth A Design Thinking Tool Kit for Managers
Author(s): Jeanne Liedtka; Tim Ogilvie
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Product Information
General Fields
- :
- : Columbia University Press
- : Columbia University Press
- : 0.824
- : July 2011
- : 2.697 Centimeters X 22.2 Centimeters X 22.2 Centimeters
- : books
Special Fields
- : 248
- : Hardback
- : Jeanne Liedtka; Tim Ogilvie