CREATIVE LEAPS
Author(s): NEWMAN MICHAEL
Saatchi & Saatchi is one of the best-known names in the advertising business. Filled with lessons for advertisers and unique methodologies, this book explores the transformational power of ideas. It offers insights into the advertising campaigns of Saatchi & Saatchi, revealing the theories behind each campaign strategy, the process behind creativity and the behind-the-scenes stories involved with each project. The book includes a CD-ROM filled with all the television commercials featured in the book.
Product Information
..."a book for anyone involved in marketing, advertising, or brand creation- indeed anyone interested in the power of ideas..." ("The star online, 12 August 2003)
General Fields
- :
- : John Wiley & Sons (Asia) Pte Ltd
- : UNKNOWN
- : Contains Hardback and CD-ROM
- : 0.818
- : 16 April 2003
- : 235mm X 165mm X 32mm
- : Singapore
- : books
Special Fields
- : 416
- : Hardback
- : NEWMAN MICHAEL