50 Management Ideas You Really Need to Know
Author(s): Edward Russell-Walling
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Product Information
General Fields
- :
- : Quercus Publishing
- : Heron Books
- : 0.542
- : 200mm X 170mm
- : United Kingdom
- : books
Special Fields
- : 208
- : 1
- : Hardback
- : Edward Russell-Walling