Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Renee Mauborgne, W. Chan Kim

The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show...